October marks both National Breast Cancer Awareness Month and Domestic Violence Awareness Month—two important causes that demand courage, resilience, and determination to overcome significant challenges. Women who face these battles are admired deeply by business leader Meg Roberts, who draws inspiration from their strength in her own professional journey.
Roberts grew up dreaming of a career in advertising, and by the age of 24, she was working at the prestigious BBDO agency in Chicago, handling major campaigns for brands like Wrigley and Kahlua. Wanting to raise her sons close to family in Ann Arbor, Michigan, she shifted her focus to leadership roles in marketing and eventually took on the responsibility of leading a national brand known for its strong franchise network and commitment to community support.
Q: What is it like to be a woman in business?
Meg: This is a question I’m asked often, and interestingly, it’s rarely posed to male business leaders. I don’t want to be treated differently because of my gender, but as a woman, I have a unique platform to connect with other women. Many of the women I serve are juggling multiple roles — raising children, managing careers, and caring for aging parents. I believe it’s important for female leaders to use their voices to represent issues that matter to women. As John F. Kennedy said, “To whom much is given, much is required.”
Q: What advice do you have for women starting out in business?
Meg: When I was young, I had a shirt that said, “Girls can do anything boys can do better.” That mindset encouraged me to focus on achievements, not gender. I’ve always believed that hard work and determination can help anyone accomplish their goals. My advice is to align yourself with mentors, colleagues, and supportive teams — this is a lifelong practice that will serve you well.
Q: What trends do you see for women in business?
Meg: In the 1950s, career options for women were limited until pioneers like Mary Kay and Tupperware introduced home-based entrepreneurial opportunities through in-home parties. That creative spirit has blossomed into today’s wave of women turning talents, hobbies, and interests into thriving businesses—whether as CEOs of online shops, bloggers, or service providers. With so many inspiring role models and creative outlets, it’s an exciting time to be a woman in business.